Business Events & Destination Development Coordinator
What is MICE?
MICE stands for Meetings, lncentives, Conferences, and Exhibitions (sometimes the "E" is "Events"). lt's often called
business events. ln practice, it covers corporate/association meetings, incentive travel programs, conferences/congresses, and trade shows/expos.
Rote summary
Vou will secure conferences and trade shows for the region, develop authentic tourism products with local partners,
and lead the end-to-end planning and delivery of large-scale events and expos. The role blends sales (MICE), product
development, and on-the-ground coordination to drive year-round visitation and economic impact.
Key responsibilities
Business events sales & bidding (MICE)
- Build and manage a pipeline of meetings, incentives, conferences, and exhibitions opportunities; qualify
leads and convert to bids/host agreements; - Develop bid books/RFP responses, budgets, and hosting plans; coordinate site inspections and
familiarization (FAM) tours; - Negotiate dates, space, and packages with venues, hotels, and suppliers; track performance in a CRM (e.g.,
Simpleview/Salesforce).
Event delivery & expo operations
- Project-manage end-to-end delivery of secured conferences, trade shows, and signature expos: timelines,
budgets, risk, logistics, and stakeholder communications; - Oversee floor plans, exhibitor services, vendor contracts, production schedules, registration, volunteer
planning, and on-site operations; - Lead cross-functional event teams and coordinate with municipal services (traffic, permitting, security,
waste, accessibility); - Capture post-event metrics, settlement, and debriefs; implement continuous improvement.
Experience & product development
- Co-create market-ready, authentic visiter experiences with local operators, artisans, cultural/heritage and
lndigenous partners-ensuring cultural integrity and community benefit; - Package experiences (pricing, capacity, safety, accessibility) and ready them for sale via OMO, DMCs, and
tour operators; - Monitor quality standards and visiter feedback; iterate based on insights and demand.
Partnerships & stakeholder relations
- Maintain strong relationships with hotels, venues, universities/associations, economic development
agencies, and provincial/national partners (e.g., Tourism NB, Destination Canada Business Events); - Convene partner roundtables; align calendars and leverage co-op marketing/funding.
- Represent the region at marketplaces, sales missions, and industry events.
Marketing, data & administration
- Brief marketing on event bids, delegate-boost campaigns, and experience launches; supply itineraries, copy,
and assets; - Maintain accurate CRM records, budgets, contract s, and critical paths; ensure compliance with procurement,
insurance, and health & safety requirements; - Track and report KPls and prepare board/partner updates.
Qualifications
- Diploma/degree in tourism, events, business, or related field; 2-4 years' experience in conference
sales/services, exhibitions, or destination development (DMO/venue/hotel/event producer); - Success coordinating large events/expos (1,000+ delegates/exhibition attendees) and managing multiple
suppliers to time/budget; - Strong partner development skills; experience co-creating tourism experiences is an asset;
- Excellent project management, budgeting, and negotiation skills; comfortable reading floor plans and
production schedules; - Tech savvy: CRM (Simpleview/Salesforce or similar), project tools (Asana/Trello/MS Project), Microsoft
365/Google Workspace; event platforms (e.g., Eventbrite, Showpass) an asset; - Outstanding written/oral communication; bilingual English/French strongly preferred;
- Valid driver's licence; ability to work evenings/weekends during events and to travel (~15-25%).
Work conditions
- Office and on-site event environments; periods of standing and light lifting (up to ~20 kg) during move-in/out;
- Flexible schedule around event peaks; time-in-lieu per policy.
Compensation & benefits
Salary: commensurate with experience, plus benefits [health/dental, pension, paid leave,
professional development].
Support for relevant certifications and ind ustry training.
How to apply
Please submit your resume and a brief cover letter outlining a recent conference/expo you helped secure or deliver,
your role, scale (delegates/exhibitors), and outcomes to
Only those selected for an interview will be contacted.
